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Social posts

A month of posts, written for you

One line from the owner goes in. Eight captions and a post for the Google listing come out, checked before anything goes near a page with their name on it.

What goes in

"Two for one on pizzas Tuesday and Wednesday through August. The vegan special is doing well. Friday nights are full again."

Marco, The Olive Table, texted on a Sunday afternoon
↓What comes out

Four a month, on your Instagram and your Google listing. Here they are.

Post 1 Sourdough, ninety seconds, straight out of the fire. 🔥 Two for one Tuesday and Wednesday, all month. #woodfiredpizza #portlandeats #pdxfood #twoforone
Post 2 Cashew base, salsa verde, roasted veg. 🌿 The vegan one is not an afterthought and people have noticed. #veganpizza #pdxvegan #portlandfood #plantbased
Post 3 Marco has been feeding this oven since 2011. He still checks every pizza that comes out of it. #familyrun #woodfired #portlandpizza #millstreet
Post 4 Friday, eight o'clock, every table taken. 🍕 Come early or give us a ring first. #fridaynight #pdxdining #woodfiredpizza #portlandeats

Four more written the same way. All eight arrive together, and nothing goes up until the owner has read them.

And one for the Google listing

Offer post · The Olive Table

Two for one on wood-fired pizzas, Tuesday and Wednesday, 5pm to 9pm, all through August. Same sourdough bases, same oven, just two of them. Dine in or pick up.

Order online
Nothing here that Google rejects on Under the length where Google cuts the preview, the offer is in the first sentence, the days are in the words, and there is no phone number, no link and no superlative.

The part that matters: it gets checked first

Google rejects posts, quietly, and an owner rarely finds out why. Every post is run against the rules before it is handed over. This is what a bad one looks like.

BEST PIZZA IN PORTLAND!! Call us on (503) 555 0142 to book your table!! Visit www.theolivetable.com for the full menu!!
Do not post this yet
  • There is a phone number in the body. Google rejects posts for this. Use the Call now button instead. (503) 555 0142
  • Repeated punctuation. Google lists extra characters as a reason to reject.
  • There is a link in the body. Put it on the button instead, where it is clickable.
  • A superlative claim. Keep it to what the restaurant can stand behind.
  • No date or day in the text. Offers need start and end dates in Google's form, and saying it in the words too helps.

Three rules the posts follow

Only what the owner said

Every post above comes from one text message. Nothing invents a dish, a price or a date that Marco did not mention.

Their red lines are obeyed

The Olive Table asked us never to use the word artisan. Read the four posts and the Google one. It is not there, and it will not be next month either.

Nothing posts itself

They arrive together and the owner reads them. It is their name on the page, so it is their call, every time.

Start for $199 a month

The posts are part of the price. So is everything else. See the monthly report →